Shopmax Heinz

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Watch the key facts presentation.

Last year, the average grocery shopper’s spend
increased by 33% per visit vs. 2005 .†

The grocery category is growing at a rate of 4% year-on-year.*

Grocery shoppers are spending 65% more than your average convenience shopper.†

They buy as much as 54% of their groceries on impulse.†

In fact, 23% of shoppers now use stores like yours to top up their groceries.†

Data sources: *TNS World Panel 2006. †Harris International Marketing CTP Survey 2006.

As you can see from the facts, the grocery category is in great shape – and, by following some proven category management principles, you could see an increase in sales of up to 22%.*

Just follow these 3 simple rules:

1	Stock the brands and products that are most popular with your customers
2	Display them according to industry standard planograms that have been carefully designed using the most up to date market data
3	Make sure you keep enough products to avoid out-of-stocks and disappointed customers

It’s as easy as that!

Data source: *Shopmax Independent Study 2006.

Ambient grocery products represent a staggering 19%*
of all sales in convenience stores. Therefore, it’s essential
that you stock the fastest-selling products to give you
the best returns…

•	Top brands are vital to shoppers
•	Many of the preferred brands are grocery products.†
•	Of all food & drink categories, grocery shoppers are the most likely to shop elsewhere if the top brand is not available.

Source:†Brand Preference Study Geronimo 2005 *TNS World Panel 2006

Once you have determined WHAT to stock it’s just as important
to know HOW to display them to get the best sales results.

Heinz has teamed up with a specialist convenience category
management expert to provide bespoke plans for any small
store fixture size, Shopmax.

Just click on the Bold categories below to start building your plans

By clicking on the highlighted categories below you will be able to produce Shopmax approved planograms tailored specifically to the size of your fixtures. You can plan as often as you like which means you could produce a number of different fixture sizes before deciding which suits your needs most.

In relation to Leaflets & Advertising
DAB Radio Prize Draw Terms & Conditions:
Open to proprietors & employees of independently owned UK convenience retailers aged 18 and over, except employees and their immediate families of H.J.Heinz Co.Ltd and its group companies, their agents and anyone professionally connected to this Promotion. Employees must gain permission from their employer before entering. Closing date for receipt of entries is 30.04.07. No purchase necessary. One entry per retailer. Entrants will be deemed to have accepted these Terms and Conditions. Standard text rates from your mobile provider apply. Winners will be drawn at random from all valid entries received by the closing date and notified in writing by 18.05.07. There are 25 prizes of a Morphy Richard DAB radio model no. 27018 or comparable make/model. No cash alternative. Judge's decision will be final. List of winners' names and counties available to those sending a SAE up to 6 weeks after the closing date to Grow Grocery Winners' List at the address below. Promoter reserves the right to select an alternative winner if the Promoter believes a winner has contravened any of these Terms and Conditions. Promoter is not responsible for entries that are corrupted, lost or delayed. Proof of texting does not constitute proof of delivery. Promoter is not liable for loss or damage to prizes in transit. Winners may be asked to participate in unpaid promotional related publicity. Promoter: H.J. Heinz Co. Ltd, Hayes Park, Hayes, Middlesex. Promotional Enquiries: email heinz.tradeteam@uk.hjheinz.com