Soups Category Advice
New Price Marked Classics Range
Heinz is launching out with new Price Marked Packs for their Classic Range.
Canned soup accounts for 69% of all soup sales in the convenience sector and Heinz Soup is the leading brand with a 74% share and also features the top 8 best selling Ambient Soup products. (According to Value sales, IRI Convenience stores 52 w/e 9 Sept '06).
Price marking gives retailers the opportunity to provide their shoppers with consistent, competitive prices. Heinz has taken this concept a step further by offering the shopper a dual price mark mechanic on each pack - 1 for 65p or 2 for £1.18. This rewards those shoppers making a multi purchase with a further 12p discount and will drive weight of purchase.
Top Tips for the range to stock
Heinz Classic Soups (New Price Mark Packs)
- Cream of Tomato
- Cream of Chicken
- Vegetable
- Oxtail
- Lentil
- Cream of Mushroom
Big Soups:
- Chicken & Vegetable
- Beef & Vegetable