Services Category Advice
National Lottery Key Facts
- National Lottery retailers have benefited from over £2.7 billion in commission to date
- 96% of the UK adult population either live or work within two miles of a lottery terminal
- Lottery shoppers spend on average 67% more than non-lottery shoppers ( Source: HIM CTP 2005)
- 16% of shoppers on lottery days stated The National Lottery as the main reason for visiting - 2 nd only to newspapers as the primary reason for visits (Source: HIM CTP 2004)
- 67% of shoppers bought something else with their lottery ticket, with newspapers and confectionery among the top cross purchases (Source: CTP 2005)
- Lottery shoppers visit nearly 4 times a week (Source: CTP 2004)
- Around 70% of the adult population play regularly - greater reach than any other product on the UK market
- Aggregate weekly sales of National Lottery products currently average £85-90 million a week - nearly £40 million higher than when The National Lottery launched (with just one game) in 1994.
Sales Tips
- Most customers reinvest some of their winnings in more scratchcards, so don't feel embarrassed to ask if they want another scratchcard when you pay out a prize.
- Congratulate them on their win or wish them luck
- If someone is buying a Lotto ticket, or a ticket for any of the other draw games, why not ask if they'd like to try a scratchcard?
- People don't just come in just to buy scratchcards; they are often bought with the weekly shop, or a newspaper. This gives you a great opportunity to sell scratchcards to your customers
- Make sure your scratchcard dispenser is in a prime location so that your customers can see it
- Always include a full range of £1, £2 and £5 Scratchcard games - customer like lots of choice
- Check which games have big prizes remaining on Ceefax page 559 and tell your customers
- Make sure you're displaying the new games which are being advertised on the television - they're the ones many customers will ask for
