Laundry Category Advice

The Laundry Category is worth over £1.1bn pounds in the UK (Source IRI)

Laundry shoppers spend more per trip than the average shopper and visit convenience stores more often (Source HIM! 2005)

19% of convenience store shoppers do not know that their usual store sells

Laundry products: could you use leaflets, posters, instore signage to raise awareness of this valuable category?

Two thirds of shoppers who buy laundry in convenience stores are on a "distress mission" that is to say - they need a product urgently. Make your fixture quick and easy to shop by grouping products by type, e.g. washing detergent, fabric conditioner etc.