Freezer Category Advice

Make your cabinet easy to find:

Make sure that your freezer cabinet is in a visible position in your store.

Remember that ice cream is an impulse product, so you should ideally place your cabinet amongst other impulse products, such as crisps and chocolate.

"45% of people who are thinking of buying an ice cream are influenced by back boards/ colourful signage and attractive cabinets" (Retail Testing Ltd).

Draw attention to your cabinet by using point of sale items such as freezer display boards, basket labels and cabinet stickers.

Click on the link below to see examples of the point of sale items that are available to you to make your freezer cabinet stand out.

Keep your cabinet clean and full

Make sure that your cabinet is always full to make it look appealing and to make sure that you don't miss out on any sales by not having the right products in stock.

"One of the reasons why only 50% of intended ice cream purchases result in a sale is due to unappealing cabinets" (CTP, 2003)

Keeping your cabinet clean and defrosted will not only attract more customers, but will also reduce the running costs of your freezer.

To find out moreabout ice cream freezer cabinets. view our Ice Cream Category