Crisps & Snacks Category Advice

1. Location

Locate Eat Now Handypack Snacks:

  • High footfall areas
  • Close to till points
  • Close to link categories such as sandwiches, soft drinks & confectionery

Locate Take Home Sharing and Multipack Snacks:

  • Close to take home alcohol & soft drinks
  • Within the grocery area of your store

 

2. Range

  • Half of sales are from the everyday and kids segments within crisps and snacks.
  • However your range should include other segments to offer your shoppers a range of choice.
  • Everyday Handypacks Everyday Sharing
  • Kids Handypacks Premium Sharing
  • Premium Handypacks Multipacks
  • Healthier
  • Nuts

 

3. Display

Crisps, Snacks & Nuts Merchandising Guidelines

 

 Chrips and Snacks Fixture

 

  • Use only handypack for fixtures up to 2 meters, add sharing and multipack to fixtures of 3 meters plus.
  • Allow the percentage of space shown to offer the best choice to your shopper.
  • Always site more premium products towards the top of the fixture - consumers expect to find them here.
  • Kids and value lines should be sited towards the bottom of the fixture.
  • Put similar products together on shelf to increase impact.
  • Take out slow-selling lines, which tie up space and cause lost sales.
  • Ensure your fixture is well maintained, fully stocked and easy to shop.
  • Ensure price tickets are visible on shelf at all times.