Biscuits Category Advice

Location

Locate Take-Home & Sharing Biscuits:
Within the grocery area of your store, adjacent to other staple & edible products

Locate Eat Now Biscuits

• Away from the biscuits fixture in high footfall areas, e.g. Food-to-go, sandwiches
  
• Close to checkouts
  
• Close to complimentary categories such as confectionery & snacks
  
• Visiblity is key - remember these are impulse products

Range

Clarity at the fixture is key to helping shoppers make their purchase decision. This can be achieved by dividing your Take-Home fixture into the following sub categories:

• Everyday Treats
  
• Everyday Biscuits
  
• Chocolate Biscuit Bars
  
• Healthier Biscuits
  
• Crackers & Crispbread
  
• Kids Biscuits
  
• Special Treats
  
• Savoury Biscuits
  
• Seasonal

Clearly segment the fixture by Brand, within their sub categories to increase impact.
Consider removing slow-selling lines which tie up space and cause lost sales.

Display

Biscuits display

• Allow the percentage of space shown to offer the best choice to your shopper.
  
• Always site premium products towards the top of the fixture - consumers expect to find them there.
  
• Kids and value lines should be sited towards the bottom of the fixture.
  
• Ensure your fixture is well maintained, fully stocked and easy to shop.
  
• Ensure price tickets are visible on shelf at all times.