Beer, Cider & FABs Category Advice

The key drivers for shopping missions of beer/cider/fabs in convenience are:

  • Location & Convenience
    Over 50% of shoppers will live within walking distance, or the store is on their bus route therefore making sure smaller packs are available is critical.
  • Top Up Shopping
    Timing - over 70% of alcoholic beverages shoppers will visit between 5pm - 8pm.
  • Immediate Consumption
    Over 80% of alcoholic beverages will be purchased within a few hours - chilled beer is a huge opportunity to get a competitive edge.

When you plan your Beer & Cider fixture follow these basic rules:

• Group brands and sizes together (e.g. 4-packs, 70cl and singles) to make them easier to find
• Make sure there are at least 2 of each best-selling product
• Put top selling brands at eye level with multipacks and larger bottles towards to bottom of fixture/ chiller
• Stock FABs in the chiller

Making the most of your Beer and Cider Fixture is key to maximising profitability. You can view an example of a typical 4m plan below. If you would like to change the size please view the interactive Shelfmax plans by clicking on the Shelf planning tab above. The schematic below shows you how to organise your fixture

Category Space - Large Fixture (4 bay)

Beer and Cider Diagram

 

Beer and cider plan

Preview a 4m Ambient Plan or Create your own plan! 

 

Here are some more tips to help you maximise your sales: 

  • Have a dedicated area for promotions off the main fixture, use gondola ends to display the offers.
  • Use promotions from your wholesaler on key brands to pass on savings to your customer.
  • Maximise your store's sales by offering solutions to your customers. Try meal deals- beer and curry/pizza for a set price.
  • Place your beer/cider/fabs near the ready meals to encourage impulse purchases.

 

 

    1m 2m 1m 2m
    Eng/ Wales   Scotland  
Smirnoff Ice Red 275ml, 70cl, 4 pc 275ml, 70cl, 4 pc 275ml, 70cl, 4 pc 275ml, 70cl, 4 pc
  Black 275ml, 70cl 275ml, 70cl 275ml, 70cl 275ml, 70cl
WKD Blue 275ml, 70cl, 4 pc 275ml, 70cl, 4 pc 275ml, 70cl 275ml, 70cl, 4 pc
  Iron Bru 275ml, 70cl 275ml, 70cl x 275ml
  Red 275ml, 70cl 275ml, 70cl x x
Bacardi Breezer Orange 275ml, 70cl, 4 pc 275ml, 70cl, 4 pc 275ml, 70cl, 4 pc 275ml, 70cl, 4 pc
  Pineapple 275ml 275ml 275ml 275ml
  Watermelon 275ml 275ml 275ml, 70cl 275ml, 70cl
  Lime x x 275ml 275ml
Red Square Reloaded 275ml, 70cl 275ml, 70cl 70cl 70cl
  Blue Ice x x 70cl 70cl
  Red Ice x x 70cl 70cl
  White Ice x x 70cl 70cl
Reef Orange & Passionfruit x x x x

 

N.B. Additional space and facings should be given to particular regional variations and/ or new products. This space should account for approx 15% of the fixture.
X = product does not feature in core range

 

Shelfmax has published this information in conjunction with ACS and ACS Premier Club members - for more information please see

www.thelocalshop.com